Part 3: Stories and studies

Part 3: Stories and studiesChapter 7: An education in shoppingJenny has been sucked in by the marketing claims for a herbal and vitamin product. She is sure that it’s been a big help for her tennis elbow. But the more she investigates, the more she realises that all might not be as it seems. This case study illustrates many of the common mistakes made by those who rely upon product marketing